Video Ads Soar in Popularity
A recent article of Digiday discussed an upward drive in video production. Videos are fulfilling the advertising demand and video ad revenue across Facebook, YouTube, and Snapchat are starting to recover. Content creators are looking to videos as audiences have created an increased spike in video views.
Let’s think about your audience. How do you draw them in? Where are people looking nowadays? Well by now you should know that they’re online as consumers worldwide spend an average of *6 hours and 42 minutes online* a day.
Ok, my audience is online, but how do I effectively engage with them? TL;DR - Video. Video. Video.
85%, more than half, of all internet users watch online video content. In a study by Wyzowl, “72% of people would rather use video to learn about a product or service.” AND “89% of video marketers say video gives them a good ROI.”
Why is video advertising so popular? Personalization and education. Videos are an in-depth way of explaining what you are offering and why it is worth it. If you miss traditional advertising just think of this as moving, real-time, creative (display) advertising. People like organic and raw and videos are the purest example of that. Videos are more trustworthy to audiences than pictures as pictures have a higher likelihood of being edited and warped. Videos allow for a more human interaction between user and creator.
The best ads are the ones that tell a story and videos just so happen to have the best storytelling capabilities as it can target all the human senses. You can see, hear, and resonate with a brand, all in under 5 minutes.
Advertising isn’t just about showing off. Psychology is fundamental in advertising. People favor what they have a connection with and what they feel they are informed about. Education, along with, personalization increases tremendously with one singular video ad than with any other advertising methods. Videos can allow creators to reach people’s emotional level, if done correctly. Want to increase audience reach and sales? Video ads are your best friend.
One of the best highlights of video ads is the ability to build trust with your audience. Even short and simple messages offer more information and engagement than still image postings. Incorporate a good message and strong CTA and video ads have the potential to increase audience recall by more than 40%. Videos will make a longer lasting memory.
Videos also have higher shareability rates. On any social medium, video ads are shared more than other advertising features. Why? It’s to the point, real, creative, and educational. TikTok, YouTube, Snapchat, and others, are seeing the rise in popularity with short clips/videos and where there’s an increase in views, there’s an increase in demand.
According to Content Marketing Institute: 66% of B2C marketers use video marketing and 71% of B2B marketers use video marketing. Still not sure? Remember that people use mobile devices more than the web due to convenience and accessibility. Combine the fact that people are watching videos on their phones with the fact that humans don’t have a huge attention span, and it’s a no-brainer. Video ads can capture an audience's attention and tell them everything they need to know in as little as 5 seconds. Remember, less is more. Although if you want to say more, you can have a short video ad that gives the audience the choice to watch more, if they desire. The choice is in your hands.
Ever hear the expression, “the best way of explaining is by showing”? It’s been shown that a majority of people watch video ads to get a better understanding of a service, product, or person.
Ok, I’m warming up to videos, but how do I reach more people? Videos have a higher chance of going viral with smart and catchy content. Videos are re-shareable on every platform, whether it be blogs, stories, or posts, there are a plethora of ways to optimize video content and a huge SEO advantage. If you don’t believe us, measure the video ads reach with your other ads and compare the analytics. Use those metrics and create your campaign. The best part is you don’t need to break the bank. Creating videos can be done on a budget and platforms like YouTube and TikTok offer a relatively inexpensive video sharing experience.
Still not convinced that video should be a priority? Shoot us an email and we’ll send you a screenshot of the analytics of our best performing campaigns :)