Founding L1NEUP Digital
Updated: May 25
As entertainment industry professionals we've seen our fair share of marketing budgets spent unwisely. Within the past few years, there's been a concerted albeit slow effort to refocus marketing budgets into digital. In an industry known for old-school players promoting in an old-fashioned way, we wanted to bring the future into reality. Hence, L1NEUP DIGITAL was born.
His credentials certainly give him veteran music industry status. Paul has an extensive media production background as Superfly and Bonnaroo’s creative director of original media where he was responsible for the production of broadcast and streaming media content. In addition, Paul co-founded Okeechobee Music Festival serving as chief creative officer and head of programming.
A music and sports fanatic, Ross has years of experience in the entertainment marketing world. From creating his own DJ/Producer brand (Rauce) to being a key figure in fueling the growth of one of the largest Latin music production companies in the US: Loud And Live. His leadership of the digital marketing team was critical in driving $2M+ in ticket sales.
A nightlife enthusiast and expert digital marketer, in his most recent role at Zenith Media, Julio worked on Verizon’s paid social B2B account. He has extensive promotion and production experience in addition to supporting the digital marketing charge for entertainment companies and venues in New York.